Services/Corporate Writing, Editing, and Ghostwriting

Why should you hire a ghostwriter for your corporate writing needs? The answer lies in the fact that online marketing is continuously evolving. Social networks such as Facebook, Google+, Twitter, and LinkedIn are arenas in which you and your competitors constantly attempt to stand out from an ever-increasing crowd. What started out as the online equivalent of barkers shouting from competing market stalls to make sales has transformed into a struggle to grab the attention and gain the trust of your prospective customers.

Digital passers-by routinely ignore “Buy from me!” calls to action. Particularly poor calls to action may give rise to ridicule or even animosity. In this marketplace, engaging your prospective clients requires figuring out what they need or want, joining the conversation already playing in their heads, and providing value. If your target audience does stop for a moment in their virtual steps to pay attention, are your digital materials putting out your message in a way that engages, resonates, and compels?

Articles can help online searchers find your site. E-books, white papers, and blog posts position you as a thought-leader, an influencer, and help you stand out as someone worth listening to. Case studies and op-eds can demonstrate the value you’ve brought to past clients. All these benefits are possible, but only if your materials say what you need said in a way that engages your audience, has them read to the end, and doesn’t waste their time with fluff.

Your clients are not the only audience you need to target. You need to keep your own team informed, aligning their efforts along a unified path. Whether to your direct reports, supervisor, management, or line reps, your memos, letters, and reports compete for a scarce commodity – attention and understanding. Concise, targeted communications elicit comprehension, and where needed, action.

Do you have a draft report, memo, article, or e-book you need polished or rewritten? A transcript of a panel discussion or lecture you want turned into an e-book or white paper? Perhaps a body of research or client interviews you want fleshed out into a case study or report? Starting from your existing materials, capturing additional relevant additional information in a conversation or by email, I can help ghost-write, edit, revise, or rewrite your communications.

Working with you and your team to capture relevant information, I can create such engaging and compelling writings for your internal and external communication and marketing needs. These include, but are not limited to:

• Executive ghost blogging
• E-books
• Case studies
• White papers
• Articles
• Reports
• Memos

If you don’t have the time or patience, if writing is not your strong suit, or if you’re simply too close to the topic and need an external resource, call me. In all cases, since the ideas and expertise are yours, all credit for the written product remains yours.